A flexible one template salon website with a light/dark toggle, online booking and careers pages built around an urban black and white brand and designed so one template runs every salon.
One template, every salon a switchable light or dark look, Poppins type and bold black and white photography, with services, careers and online booking built in from day one.
Biba is a Croydon hair salon with a confident, urban identity gritty styling and a strong black and white visual language that sets it apart from the soft, pastel look most salon websites default to. The brand has a clear point of view, and the website needed to carry it without watering it down.
The bigger ask was structural. Biba didn't just want a website they wanted a website system: one template that could run a salon, then run the next one, without rebuilding from scratch each time. That meant a flexible look, sensible defaults, and the ability for the owner to set the tone of each site.
We built Biba as a reusable one template salon system rather than a one off site. The structure services, careers and online booking is consistent and repeatable, so a new salon can launch on the same foundation instead of starting over. Build it once, run it everywhere.
Because the same template needs to suit different salons, we gave it a light/dark toggle. The owner sets the mood: a bright, clean white look or a moody, dark one the same site, two completely different feels, decided per location rather than baked into the code.
The design leans into Biba's identity Poppins type and bold black and white photography across dedicated services pages, a careers page for hiring stylists, and built in online booking so clients can book a chair straight from the site.
A salon website shouldn't be rebuilt for every location. Build the template once, then let each owner set the look.
Biba now has a salon site with a switchable look and built in booking and, just as importantly, a template that's ready to scale across locations rather than a single site that only ever serves one. The brand stays sharp, the booking is live, and the next salon launches faster than the first.
We build the website, the booking flow and a template you can scale live in 4 days, month to month, same price forever.
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